Marketing Specialist

Join Our Team as a Marketing Specialist!

Are you a strategic thinker with a passion for creating cohesive marketing strategies that drive results? Do you excel in developing innovative campaigns that attract and retain customers across various platforms? If so, we have an exciting opportunity for you to lead our marketing efforts and make a significant impact!

About Us: We are a leading chiropractic and rehabilitation practice serving the vibrant communities of the DC area. Committed to excellence and innovation, we strive to provide exceptional care and support to our patients while fostering strong partnerships with our referral sources.

Role Overview: As a Marketing Specialist, you will play a key role in developing, implementing, and executing integrated marketing strategies to attract new patients and nurture existing relationships. Your responsibilities will include:

• Strategic Planning: Develop and execute integrated marketing plans that encompass digital, physician, attorney, internal, and retargeting efforts, ensuring a cohesive and consistent brand message across all channels.
• Referral Source Engagement: Cultivate relationships with referral sources such as physicians, attorneys, and internal stakeholders to drive patient referrals and foster collaboration.
• Patient Engagement: Build and execute strategies designed to maximize referrals from our existing customer base. Create and execute strategies to build our cash-based wellness programs.
• Digital Marketing: Lead digital marketing initiatives, including social media management, search engine optimization, email marketing, and online advertising, to increase brand visibility and attract new patients.
• Content Creation: Develop engaging content for various marketing channels, including blogs, social media posts, email newsletters, and website updates, to educate and engage our audience.
• Analytics and Optimization: Monitor and analyze marketing performance metrics, leveraging data insights to optimize campaigns and drive continuous improvement.

Required Skills and a Proven Track Record in the Following Areas:

• Strategic Thinking: Proven experience in developing and executing marketing strategies that drive business growth and customer engagement.
• Multi-Channel Marketing: Expertise in managing marketing efforts across digital, physician, attorney, internal, and retargeting channels, with a focus on integration and synergy.
• Relationship Building: Strong interpersonal skills and the ability to cultivate relationships with referral sources and internal stakeholders to drive patient referrals.
• Digital Marketing Proficiency: Hands-on experience in digital marketing tactics such as social media management, SEO, email marketing, and online advertising.
• Analytical Skills: Proficiency in analyzing marketing data and metrics to measure performance and optimize campaign effectiveness.

Additional Requirements and Skills:

• Bachelor’s degree in marketing (or related field) + 5 years of proven marketing experience and results is strongly preferred
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Results-oriented with the ability to measure and exceed efforts across multiple metrics
• Exceptional written and verbal communication skills, along with top-notch organizational skills

Benefits:

• Competitive salary, significant bonus plan, and benefits package.
• Opportunities for professional growth and development.
• Collaborative and supportive work environment.
• Chance to make a meaningful impact and contribute to the growth of our practice.

Location: 

Join us for an exciting hybrid role based in the vibrant DC area, with opportunities to engage the team and mission critical responsibilities directly at our four clinics located in Landover, MD, Fort Washington, MD, Rockville, MD, and Fairfax, VA. This position is perfect for those who thrive on the combination of virtual and in-person interactions and are keen to immerse themselves in the heart of our marketing operations. Your role will be pivotal in capturing our brand's essence through dynamic content creation, forging strong relationships, and strategizing collaboratively on marketing initiatives. Enjoy the freedom of movement with no cubicle in sight as you become a key player in our community-focused team!

The story behind Kaizo Health:

What it’s like to be a member of our team:

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.