Digital Marketing Apprentice

THIS IS US

In-house marketing out-sourced. Harbinger Marketing serves our clients as their outsourced marketing department. We are a team of highly qualified designers, developers, copywriters, experts in social media, videography, photography, branding, and brand messaging. We have extensive experience and a strong track record in digital marketing through our use of search engine marketing, online advertising, review generation, listing management, social media, as well as other tools and techniques. Additionally, we are well-versed in traditional forms of advertising, everything from direct mail to local publication to radio. From designing, printing and delivering business cards and other printed materials, to managing the production of branded apparel, to negotiating placement rates with advertisers, to negotiating co-op-ed marketing dollars with our client’s suppliers and other partners–our team has done it all. We truly are a full-scale full-scope marketing department out-sourced.

Our clients essentially purchase a dedicated portion of our team’s skills, resources, and capacity as a one-stop marketing solutions product for their business.

Harbinger Marketing is looking to hire another “Digital Marketing Apprentice”

ABOUT THE JOB

As a Digital Marketing Apprentice, you must be capable of providing support (primarily analytical) to the Marketing Directors and their respective partners (as well as other departments as needed). This role requires a highly analytical thinker and one who constantly strives to bring more to the table. Additionally, it will maintain a heavy focus on Pay-Per-Click Advertising, Search Engine Optimization, and other significant forms of digital marketing. Outside of the digital marketing realm, this role will be responsible for helping improve the internal processes of our company as he/she sees fit.

WHAT IS AN APPRENTICESHIP?

An apprenticeship is a proven approach for preparing workers for jobs while meeting the needs of businesses for a highly-skilled workforce. It is an employer-driven, “learn-while-you-earn” model that combines on-the-job training, provided by the employer that hires the apprentice, with job-related instruction in curricula tied to the attainment of national skills standards. The model also involves progressive increases in an apprentice’s skills and wages.

An apprenticeship is a flexible training strategy that can be customized to meet the needs of any business. Apprentices can be new hires, or businesses can select current employees who need skill upgrades to join the apprenticeship program.

JOB DETAILS

• Time Requirements: Monday – Friday 8 am – 5 pm (some flex hours available)

• Office Location: 100 Glendalough Ct. Suite B, Tyrone GA, 30290

• Pay Type: Starting Hourly (negotiated individually based on qualifications and experience).*

*This position is designed to facilitate quick advancement. For further questions about compensation and potential, please inquire directly as a part of an application inquiry.

Who We Are Looking For (Job Requirements)

• Analytical Thinker - You must be able to gather, present, and analyze data, providing suggestions for campaigns to succeed.

• Attentive to Details - We work hard and with excellence. We take pride in ensuring that we are masters of our craft and that corners are never cut in the process.

• Motivated - You must be a self-motivated individual who is eager to break the status quo.

• Humble Learner - We are looking for someone who has a teachable spirit and seeks opportunities to learn independently. We need someone who is hungry to learn and grow, and is eager to provide value to our team.

• Efficient Time Manager - You must be able to manage your workload while being able to address on-the-fly issues and any relevant concerns within the allotted time.

• Clear Communicator - You must be able to clearly communicate through written and formal form in order to ensure the partner’s satisfaction and effectively work with the team.

• Disagreeable - Your thoughts and opinions are highly valued. If you see something that can be improved or executed more efficiently, don't hesitate to make this known.

What You Will Do (Job Responsibilities)

• Communicate with the Marketing Directors to properly analyze the partner’s goals and desires to ensure the greatest ROI possible.

• Self-education will be key in this role. Research Google Ads, Facebook Ads, LinkedIn Ads, as well as the other Digital Marketing platforms we operate on and discover trending strategies that will prove to be most effective for our partners. Furthermore, relay this information to the Marketing Directors.

• Review the marketing dashboards monthly and work with the respective MD to improve upon current strategies, while also initiating new ones that will bring positive growth. If there are any issues to be addressed, work on forming a solution for the problem.

• Onboard new partner accounts and hold external teams accountable regarding account activity.

• Communicate with the Marketing Directors regarding the SEO strategy for each partner. Keep the SEO team accountable and be in touch with them regarding SEO questions or possible strategies/changes that should be made to better ensure the partner’s SEO success.

• Review the SEO accounts monthly on the SEO dashboard and work with the respective MD to improve upon current strategies, while also initiating new ones that will bring positive growth. If there are any issues to be addressed, work on forming a solution for the problem.

• Same as with Digital Ads, self-education will be crucial in this role. Continue to educate yourself on the processes of SEO and the ever-changing algorithms. If a change in our strategy must be made due to an algorithm change, get with the team and the Marketing Director to discuss this and offer insight on possible improvements/strategies.

• Understand the process of keyword research to better the success and performance of each SEO campaign.

• Learn how to use our local listing management tool as well as Google Business Profile.

• Learn how to use our review management software (Birdeye).

• Have a basic understanding of how to work in WordPress, our website’s content management system.