Data Analyst 3, 32704307
•Today
| Verified Pay | $51.87 to $69.15 per hour |
|---|---|
| Hours | Full-time, Part-time |
| Location | San Jose, California |
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Job Description
Job Description
Data Analyst 3
We have an exciting opportunity for a Data Analyst 3 with the top leading multimedia and creative software company in the world. This position will help plan and implement marketing effectiveness measurement across the paid and organic/owned Social Media channels. (Meta, YouTube, TikTok, etc...)
Responsibilities:
- Track weekly performance (spend & KPIs) and build automated dashboards/tools to enable self-serve insights.
- Set quarterly KPI targets, evaluate investment efficiency, and provide inputs on social channel optimizations.
- Perform content & audience level analysis, build full-funnel content measurement framework to understand ‘what contents are performing best to which audience segments?’
- Design & Measure A/B tests (or Marketing Incrementality Test) to validate the hypothesis and findings to be used in modeling.
- Working with Social Marketers, Data Engineering, and Data Science teams to develop new tools from 0 to 1.
Skills and Experience:
- 5+ years of marketing or business analytics experience with synthesizing large-scale data sets to generate insights and recommendations.
- 5+ years of working experience using SQL, Excel, Tableau, and/or Power B. R & Python knowledge are preferred.
- Understanding of the data science models used for measuring marketing incrementality, e.g. multi-touch attribution, marketing mix models, causal inference, time-series regression, match market test, etc....
- Understanding of the full-funnel cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities.
- Flexibility in priority shifts and fast iterations/agile working environment.
- Strong problem-solving skills, and ability to structure problems into an analytics plan.
Compensation:
- $51.87 to $69.15 per hour.
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Full-time Jobs Part-time Jobs Gig Jobs Posting ID: 934366333 Posted: 2024-05-05 Job Title: Data Analyst
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