Marketing Director

Purpose:

The Marketing Director serves on the Leadership Team as a forward thinking-partner who demonstrates ownership over a defined external facing strategy aimed at growing sales and building the brand in the community; and a defined internal facing strategy aimed at employee retention and satisfaction. He/she embodies the values of Chick-fil-A and serves as an ambassador to the community.

Requirements:

• Ability to work at least 40 hrs/wk (at least one opening and one closing per week and one Saturday per month)


• Worked at CFA FM 1960 & Eldridge at least 1 Year (or external comparable work experience)


• Ability to be trained in both FOH & BOH


• Knows our Vision, Mission and Core Values


• ServSafe Manager certified


• Specialized in metrics and reports for their assigned area


• No unresolved issues regarding restaurant policies


• Leadership approval

Skills:

• Demonstrates creativity, sales and marketing forte, self-starter and good negotiation skills


• Strategic thinker in planning and implementing marketing initiatives and promotions


• Demonstrates a growth and win mindset - results oriented, quick study


• Relationship builder, coaches others to perform


• Outgoing, friendly, works well with the public, networks well, involved in the community


• Servant Leader, team oriented with a passion for people and world class service


• Well organized with excellent verbal, written and electronic communications skills

Job Responsibilities:

• Develop the annual marketing plan to build/drive external sales through various channels (Catering, OLD, Spirit Nights etc.) and boost employee satisfaction:
  
  
  
  • Develop a plan to ensure Emotional Connections Marketing (ECM) daily and REMARKable experiences are taking place
  
  
  • Create and execute In-store and outside marketing activities
    
    
    
    • Ensure Chick-fil-A Cow is leveraged as needed (Cow mascot, plush cow)
    
    
    
    
  
  
  • Involve the team in community-wide events
  
  
  
  


• Develop program for weekly team member recognition based on performance


• Develop program for monthly team member recognition associated with special events


• Work alongside Mind Dance Marketing on market level initiatives and leverage them for individual, store focussed activities


• Manage team members in assisting with the execution of events


• Manage the store website and social media presence on all applicable platforms


• Effectively respond to and manage CARES through Spotlight, in a timely manner
  
  
  
  • Daily review of CARES to promptly respond to guest complaints
  
  
  
  


• Conduct weekly CARES analysis to identify trends and utilize the data to drive initiatives for restaurant growth and opportunities for improvement and/or praise


• Attend weekly Leadership meetings to report out on key marketing metrics, garner feedback on the marketing plan and discuss trends that impact other areas of operation


• Develop and manage the annual marketing budget, including marketing supplies


• Build and manage relationships with CFA V.I.P. guests (valued customers)


• Attend Chamber of Commerce meetings as a representative of the restaurant to build and maintain relationships with business partners (schools, businesses, hospitals etc.)


• Train and develop team/guests on @CFA tools eg. CFA One App


• Ensure promotions are properly advertised (signage, social media, etc.)


• Manage physical store ambience and presentation

Benefits:

• Great TEAM culture and positive work environment, where everyone is treated with honor, dignity and respect!


• CLOSED on Sunday! Spend time with family, rest or worship if you ch0ose. Do you!


• Eligible Team Members can apply to receive a from Chick-fil-A, Inc. – up to $25,000!


• Team Members have the opportunity to make an impact beyond the restaurant, as we serve our local communities


• FREE employee meal!


• Opportunities to build a career  in a dynamic business, become a leader or maybe even an Operator one day. Sky’s the limit!


• Eligible team members can earn paid time off the longer their employment time at the store


• Attractive options for various other benefits, which the Operator contributes to for greater affordability, including health insurance, dental and vision and 401K


• Competitive pay, with the opportunity for increases based on performance


• Employee referral program


• And so much more!