Social Media Lead
Hours | Full-time, Part-time |
---|---|
Location | Grandview Heights, Ohio |
About this job
Social Media Lead
Zaner-Bloser is an educational solutions company specializing in delivering instruction focused on developing foundational skills for PreK-6 students in ELA & Math. Our programs include Superkids, Building Fact Fluency, Kickstart Number Sense, Spelling Connections, Zaner-Bloser Handwriting, and more. As a member of the Highlights Family of Companies, we strive to always do what's right for children and make a significant contribution to their education.
The Social Media Lead is responsible for overseeing and optimizing strategic social media initiatives to maximize brand awareness and conversions. Responsibilities include managing Zaner-Bloser's social media strategy and tactics, ensuring social media campaigns receive high engagement and drive new followers, and analyzing campaign performance for optimization recommendations.
Essential Duties and Responsibilities:
- Develop a strategic approach to content ideation that aligns with our business objectives and is informed by our buyer's journey, personas, analytics, and industry trends
- Leverage social media listening tools to monitor brand mentions, industry trends, and competitor activities, and use the insights to refine strategies and identify opportunities for engagement and acquisition
- Advise product experts, copywriters and designers on organic social media best practices to ensure content is accurate, engaging, and optimized for performance
- Stay current with social media best practices and evolving platforms and technologies
- Schedule social posts in a social management platform and maintain content calendar
- Monitor and respond to comments from users across social channels
- Change agent comfortable with proposing process improvements and efficiencies
- Track success of social campaigns from goal setting to defining and tracking social media KPIs
Qualifications:
- 5+ years of hands-on social media experience
- Bachelors' Degree in Marketing or related field
- In-depth knowledge of social media platforms, algorithms, and best practices
- Proficiency in using AgoraPulse or a similar social media management software
- Ability to manage multiple projects simultaneously
- Content writing experience a plus
- Highly motivated with ability to thrive in a fluid environment with multiple stakeholders
- Organized with a high attention to detail
- Strategic thinker with intellectual curiosity
- Solid organizational skills and ability to meet deadlines
- Strong work ethic with a growth mindset