Senior Marketing & Client Lifecycle Manager

Benefits:

• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts
• Free food & snacks
• Free uniforms
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

JOB OVERVIEW
As a Sr. Client Lifecycle and Marketing Manager at Active Enterprises, you will not only lead our marketing and branding initiatives but also oversee the entire client lifecycle journey. In this role, you will be pivotal in mapping and enhancing every stage of the client experience, from initial awareness through engagement, purchase, and ongoing loyalty. This position requires a unique blend of strategic thinking, marketing expertise, and a deep understanding of client relationship dynamics.

This role will report to the CEO.

KEY RESPONSIBILITIES

• Client Lifecycle Management
• Marketing Strategy Development and Execution
• Client Engagement and Retention
• Data Analysis and Reporting

RESPONSIBILITIES
Client Lifecycle Management

• Develop, maintain, and update a comprehensive strategy that encompasses all stages of the client lifecycle. Understand and map the client journey from initial contact to long-term loyalty, identifying key touchpoints and opportunities for engagement and improvement.
• Develop and implement strategies to optimize the client journey, from initial inquiry to program enrollment and ongoing communication engagement, to enhance the overall customer experience and maximize retention.
• Analyze client data and feedback to identify opportunities for improvement and develop targeted initiatives to address client needs and preferences at each stage of the lifecycle.
• Direct customer service culture, expectations, and coordination for the businesses.

Marketing Strategy Development and Execution

• Lead the development of integrated marketing strategies to promote AEs companies, programs and services, including digital marketing, social media, email campaigns, and promotional events, to drive customer acquisition and retention.
• Collaborate with cross-functional teams to align marketing initiatives with business goals and objectives, ensuring consistency and effectiveness in messaging and brand representation.
• Lead internal marketing initiatives and engage staff to utilize positive messaging and champion the business.

Client Engagement and Retention

• Implement customer engagement programs and initiatives to foster strong relationships with clients, increase loyalty, and drive repeat business and referrals.
• Monitor client satisfaction and retention metrics, identifying trends and opportunities for improvement, and developing strategies to address any issues or challenges to ensure long-term client satisfaction and loyalty.

Data Analysis and Reporting

• Utilize data analytics and reporting tools to track and measure the effectiveness of marketing campaigns, client engagement initiatives, and retention strategies, providing insights and recommendations for optimization and improvement.
• Generate regular reports and dashboards to communicate key performance metrics, trends, and insights to stakeholders, informing decision-making and guiding strategic planning efforts.