Marketing Specialist

The Marketing Specialist position consists of:

• Creating and executing a strategic marketing plan that spurs sales and brand growth for the restaurant (i.e., increase transactions, check averages, outside sales) 

• Strengthening the restaurant’s digital & social presence to build emotional connections with Guests and escalate reach & awareness 

• Building, teaching, and developing the broader restaurant team’s marketing mindset 

• Partnering with the COO & CEO to strategically lead and grow the business 

• Learning and living the Chick-fil-A Way (e.g., culture, values, mission, etc.) 

• Directing a team of marketing executors and specialists to deliver on the growth strategy’s objectives and initiatives 

• Collaborating with Operations to understand capacity, design solutions, and develop an effective restaurant 

• Developing and leading systems to ensure the healthy growth of sales (i.e., training Team Members to personalize orders, following up with catering Guests, etc.) 

• Managing the budget, including donation allotments and digital offers, to maintain business costs 

• Providing weekly sales reports to the Executive Leadership Team 

• Occasionally leading the organization and execution of staple restaurant events (i.e., Daddy Daughter Date Night) 

• Analyzing Guest data, data trends, and key performance indicators (KPIs) to track and evolve marketing strategy 

• Carrying out a Customer Relationship Management (CRM) program with those who frequently engage with the catering business 

• Continuing to learn and grow professional skill set while simultaneously elevating the team’s mindset 

• Supporting the Operations team during rush hours and for large orders 

• Developing and maintaining strong relationships with key influencers in the community to increase brand awareness and sales.