3 ways to rev up recruiting with Careers Sites + Text to Apply

Alex Woodward
Alex is a Growth Marketing Manager at Snagajob, where she works with sales to help connect businesses with the right workers. Her first hourly job was as a barista at Caribou Coffee.

There’s a variety of ways to grab the attention of job seekers, but you only get a single moment to convince them to work for you. However, and wherever, you post your job, it needs to be effective, reliable and simple for you to share.

We may be a little biased, but Snag’s Careers Sites has exactly what you need to stand out in today’s tight labor market. It’s more than just a link on a job board. On your own customized site, you get the space to showcase your business and open positions to the applicants in your area.

Want to know how we do it? Here are 3 ways Careers Site will rev up your recruiting:

1. Shine a spotlight on your brand with a custom site

Recruiting today all starts with your employer brand aka how you present your company’s values, goals and more to current and potential workers. There’s a lot of ways to highlight your brand: videos that show off your your company culture, quotes from employees who’ve built a career on your team, even pictures of your workforce can engage job seekers from the very start of the recruiting process.

On a Careers Site, you can customize your page to feature the best parts of your business—there’s no complicated programming, so you can make updates whenever you want. And since it’s a standalone site, you’re not tied down to a job board. Use your personalized link wherever you want to spread the word that you’re hiring. Bonus: it’s free to post on your Careers Site!

2. Instantly connect with Text to Apply

You’ve heard about Gen Z and how they’re the future of the hourly workforce. But are you ready to recruit them? When it comes to the job search, 84% of these job seekers rely on their smartphones to find work. Start reaching these applicants where they are with Text to Apply.

Exactly what it sounds like, Text to Apply allows job seekers to start your application process by texting a unique short code directly from their phone. Your code can live anywhere, from receipts and window clings to social media and sales counters. It’s the perfect solution for managing walk-in applicants— now you can encourage these job seekers to apply on the spot. The automatic response provides them with a direct link to your Careers Sites, no paper or old-timey computers required.

3. Show up in more search results

When a job seeker types “work near me” in their search bar and pushes enter, you want your business to show up on that first page of results. Being heard through all the noise of an internet job search requires a little extra help, especially when you need to find workers sooner than later.

Snag casts your recruiting net even further by making sure your Careers Site is optimized for Google search, so you can show up at the top of the results page when local applicants are searching for jobs similar to what you’re offering. Take it up a notch by paying to post your job on Snag as well, to get more eyes on your posting and increase overall applicant flow. Perfect for when you need a little extra oomph to fill your jobs quickly.


Don’t be shy! Show off everything you have to offer job seekers with your own custom-branded Careers Site. Get a closer look with a quick tour from Snag’s resident expert Andy and see just how Careers Sites can modernize your recruiting process.