8 tips for creating that “make-or-break” holiday job post
With the holiday rush fast approaching, time is running out to fill your hourly positions needed to meet the surge in customers.
But not only is timing essential, it’s also critical to create a job post that’s relative, eye-catching, and alluring. That’s no small task, especially this year. Remember, as our annual Holiday Hiring Report is quick to point out, holiday job seekers’ needs and expectations have changed dramatically since last season.
To win them over now, it takes a revised playbook. One that includes fresh thinking on how you create your job post. Here are 8 timely tips for crafting a winning online job post for the holidays:
1. Nail the job title
This is the first thing a candidate sees when searching for jobs, it’s also what makes them click. Be specific and avoid misleading titles. Use the same everyday terms that workers use and avoid vague wording or inside slang.
2. Include your logo
Candidates are more likely to notice your job posting when you add your business logo. A logo can increase applications by 150% or more.
3. Show them the money
Jobs that include a pay rate get 200% more applicants. Money matters, and 87% of seekers use wage as the top factor to choose whether to apply. Candidates inevitably scan your job listings for a number. Also, make sure the rate listed is an actual dollar figure, not vague mambo-jumbo.
4. Pinpoint the job’s location
Tell workers exactly where they’ll need to be. 80% of job seekers look for open positions within 5 miles of home and 67% said location is one of the top 3 things they look for first when applying for a job.
5. Cut to the chase by adding qualifications
Always include any requirements that immediately qualify or disqualify a worker (like minimum age, education level, etc.). Also, help candidates understand what their day-to-day responsibilities will be. Try to have at least 4-5 bullets outlining their duties.
6. Flaunt your benefits
From flexible scheduling and employee discounts to job skills development, training, and paid time off, include the perks that matter most. 55% of workers look for benefits in a job description, giving you a great opportunity to attract top talent by showing how you take care of your employees. FYI, our recent survey of nearly 3,800 workers found that 69% of holiday job seekers would consider taking a job if it offered a weekly payout. So include this if you can.
7. Keep it simple
Job seekers consider ease of use a top factor. Make sure your application is straightforward. 70% of workers say one-click apply is a key feature when deciding where to look for jobs.
8. Think mobile
Make sure your post is concise so it’s easily seen on a mobile device. Limit the use of block text. 90% of job seekers use a smartphone to find work.
And here are two bonus tips for true aficionados
Since you’ve been so diligent and made it to the very bottom of our tips for writing a great holiday job post, we figure you deserve a little something extra.
9. Share on Social
Teens and Generation Z candidates (who are the most active job seekers) live on social media. Tap into the power of social by using both your business and personal channels to promote your job. Jobs shared on social get 30% more applicants.
10. Respond quickly
Accepting applications but not reviewing them affects the integrity of your brand. Even if you can’t offer a position, workers want to hear back. Snagajob recommends replying to applicants within 48 hours, even if it's just to confirm that you received the application or to set expectations for what will happen next.
To learn more about how this season’s staffing will be like no other in history, and how you can benefit by staying ahead of the curve, check out our Holiday Hiring Report.
PS: For a holiday hiring 2022 deep dive into the Retail, Restaurant, Hotel & Hospitality, or Warehouse & Logistics industries, check out our four industry-specific editions. Plus there’s also our infographic with a quick snapshot of the report’s findings.