Everything You Need to Know About National Small Business Week
Small businesses are an essential part of the American economy. To honor their efforts, the Small Business Administration (SBA) has created the National Small Business Week (NSBW), a time when businesses, owners, and employees are honored for their tireless efforts to support the economy while creating millions of jobs.
When: May 1st - May 7th, 2022
Purpose: To encourage the awareness of and pride for America’s small businesses
Where: Events in select cities, celebrated across the country
What is Small Business Week?
National Small Business Week is a celebration of small businesses across the country. Hosted and encouraged by the Small Business Administration, the week, which this year runs from May 1st through May 7th, is a celebration of all things related to a small business. The work they do, the people they employ, the services they provide; all are included in Small Business Week.
One of the highlights for this year’s National Small Business Week is a bus tour. The Small Business Administration is “hitting the road,” as SBA Administrator Isabella Casillas Guzman will meet with local SBA and elected officials to honor the nation’s small businesses. Stops include San Francisco, Denver, and Atlanta, as well as other cities and towns in Georgia, South Carolina, North Carolina, and Virginia.
What are Some of the Awards Being Handed Out?
Small business owners work extremely hard each and every day. From hiring staff members to organizing documents to making sure there is enough inventory, the work of a small business owner is never done. They all deserve an award!
Every year, the Small Business Administration honors a select group of business owners and entrepreneurs. Awards include honors for a variety of individuals and groups, as well as investors and government contractors.
This year, the SBA is adding a unique addition to the awards. They will be honoring small businesses that successfully navigated the challenges of the COVID pandemic while continuing to support their local communities and their employees. These are called the “Phoenix Awards,” and they will include small businesses, volunteers, and public officials.
Awards being given in 2022 include:
Small Business Person of the Year
Small Business Exporter of the Year
Phoenix Award for Small Business Disaster Recovery
Small Business Prime Contractor of the Year
Graduate of the Year
Small Business Investment Company of the Year
How Can You Leverage Small Business Week?
As a small business owner, you can take part in the festivities of National Small Business Week. While you don’t have to attend live or even virtual events, you can participate by recognizing, honoring, and celebrating the week, as well as including a few fun activities and special efforts throughout the seven days.
First of all, leading up to Small Business Week, you should add a few signs and displays that inform the general public. Spread the word in your store and through your social-media and online presence so the public knows that Small Business Week is coming.
Partnering with other small businesses is a great way to celebrate the week while improving your business and growing your customer base. Work with a business that complements your own to increase awareness. For example, if you own a floral shop, you could partner with the local jeweler to offer discounts; perhaps 5% off on flowers for anyone spending over $100 at the jeweler. (Just an idea.) Partnerships could include a gift shop and a movie theater, a meat market and a local brewery, an auto shop and a car wash; the potential connections seem limited only by your creativity.
Showing your gratitude is an important part of National Small Business Week. Thanking your customers through signage, social media posts, and an old-fashioned “thank you” is a great way to show how much you appreciate your clients and customers.
In the spirit of Small Business Week, you could also include a few internal awards for your staff. Perhaps an award for best newcomer (someone hired in the past year), best attitude, best customer service, or best team player. Again, you can decide what is appropriate for your business, but a few honors, perhaps with a gift of some type, could boost employee morale.
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