Predictions for the Fourth of July and what it means for your business

The Fourth of July is perhaps the most important holiday for our nation. A time to celebrate this country’s birth and our steady march towards liberty for all, the Fourth is a moment to gather with friends and family to appreciate this great nation and enjoy fireworks, a few drinks (responsibly!) and a hearty helping of food.

What will this year look like?Last year, the ongoing COVID-19 pandemic and related shutdowns and restrictions put a damper on traditional holiday celebrations, and July 4th was no exception. But this year, things are looking up as America remains on the slow road to recovery. In fact, in his first public address as President, Joe Biden shared his vision that group gatherings would be safe again by Indepence Day 2021, marking the date as the unofficial return to normal for many. 

Updated CDC guidelines within the last couple of months have made this a reality. Americans are ready to celebrate the holiday, and are on the move. AAA forecasts the upcoming holiday weekend to be the busiest travel period for our country since before the pandemic. For businesses, this means renewed opportunity for making the Fourth of July one of the most profitable days of the year.  

What it means for business

According to the National Retail Federation, 84% of Americans plan to celebrate Independence Day. This is up from 76% in 2020. For each person, there is an expected average of $80.54 on food items for the holiday, while 29% plan on purchasing some type of patriotic item.

For most, the Fourth of July will be highlighted by an outdoor gathering of some kind. Their survey found that 61% of respondents will participate in a cookout, barbecue, or picnic, while 33% will attend a fireworks display or community celebration. 

Clearly there is plenty of opportunity for businesses to use the Fourth of July as a money-making event. Celebrating the holiday with sales, discounts, marketing events and other attention-getters will help numerous businesses thrive.

Strategies will vary by the industry and the business, but offering patriotic-themed items, such as small flags, America-themed hats and knick-knacks of all types can be a good up-sale opportunity for retailers.

For bars and restaurants, there is a clear opportunity for additional sales, including alcohol sales. Barbecue-related foods, such as ribs, burgers, brats and pork sandwiches are an excellent option if you want to increase revenue on this holiday.

Grocery stores can clearly cash in on the holiday, largely in the week leading up to the big day. Meats, chips, refreshments and other picnic-friendly foods will likely fly off the shelves. Make sure your business is well-stocked and you’ll be able to capitalize on this spike in consumer demand. 

Getting the help you need

However the fact remains that despite skyrocketing consumer demand, the struggle to find workers remains. If you’re struggling to find the staff you need, visit snagajob.com to find motivated employees who are ready to enhance your business. No matter what your industry, we can help you find the right people for a single holiday, a busy summer, or the entire year!