Top 5 Sales Associate Interview Questions

When interviewing for a sales associate position, you really want to do everything you can to show the interviewer your customer service skills and salesmanship. While you should always be prepared for common job interview questions, there are a few associate-specific questions that you’ll want to make sure you have practiced before hand.

What's the most important thing a sales associate should know?

This is your personal opinion, but make sure it ties in the duties that are required of you as a sales associate.

"The most important things to know as a sales associate are an even split between knowledge of the product and the person you're selling to. You must know the details of the products and how to use them in order to inform the customers and to successfully make a sale. In addition, you must know your customers in and out so that you can meet their needs."

If there is a sale going on, how do you make sure customers are aware?

As a sales associate, your most important role is to sell. Explain to the interviewer how you ensure customers are aware of company promotions.

"Besides solely verbally telling customers about store promotions, setting up signage and visual displays are helpful in drawing the customer's eyes to special offers. Additionally, shelving arrangements should be in specified locations, fully stocked and organized."

What's the best characteristic for a sales associate to have?

There is no true right answer to this question. Pick a trait that you possess and describe why it would be beneficial in a sales associate position.

"Above all, I would deem communication skills as the best characteristic for a sales associate to have. There is no possible way to be a good seller without the ability to communicate effectively. Not only does it help you engage with potential customers, but also sell to your existing customer base."

How do you go about greeting customers that enter the store?

Use this as an opportunity to showcase your customer service skills to the interviewer.

"I would personally greet each and every customer that walks in the store. Even if I'm busy, I will at least acknowledge them to let them know I'm aware of their presence. Additionally, every chance I get I will let new customers know about our current promotions and that I'm available if they need any assistance."

Describe a time a customer wasn't happy and what did you do to change that?

Working in retail, you will definitely encounter an unhappy or difficult customer. Show that you can represent the company well by resolving situations and keeping the customers happy.

"My first job was a restaurant server. I had a customer who wasn't pleased with her dish. I listened to her complaints, apologized and offered her a voucher for a free entree on her next visit. This way the customer left happy with the promise of a better experience next time and the restaurant was guaranteed another visit."