Digital and eCommerce Analyst in Smyrna, GA at Floor and Decor

Purpose

This position is responsible for the monitoring and reporting of the day-to-day eCommerce analytics and overall eCommerce customer experience for flooranddecor.com. This position plays a key role in defining the direction of the online experience from both a design and content perspective.

Essential Functions

• Define and measure success for content performance, focusing on audience acquisition, retention and conversion
• Collaborate with store development and marketing teams to verify that all data tagging follows through on requirements
• Identify and implement tracking codes (GA Tags) to ensure online & offline marketing efforts are tracked effectively
• Conduct clickstream analysis to determine which referral sources and landing pages generate the highest engagement and conversion rates
• Work with eCommerce management team to translate findings into clear takeaways that the publishing operations and product management leads can act upon
• Define and carry-out A/B tests intended to determine where optimization can drive performance
• Conduct extensive and self-directed analysis as defined by established goals
• Help define business requirements for data collection to ensure that the data captured matches expected values
• Deliver regular performance reports daily, weekly and monthly
• Partner with business owners and executives to create/establish dashboards as needed
• Work with business owners to translate report findings into actionable items
• Develop and manage relationships with third party vendors providing data reporting and analysis services
• Measure performance based on specific drivers, such as partner links, paid search, content promotions, marketing campaigns, etc.
• Partner with digital marketing team to measure performance of paid channels
• Work with marketing team to measure & report performance of offline campaigns (direct mail, TV, radio)

Job Requirements

Minimum Eligibility Requirements

• Bachelor’s degree in Business Management or Marketing (relevant experience can be substituted for the required education on the basis of one calendar year of experience for one academic year of education)
• 3-5-plus years of relevant experience required or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company
• 2-3 years of experience with web analytics, preferably Google Analytics. Experience with Google Tag Manager a plus
• Experience with A/B testing methodology & solid foundation in statistics preferred
• Thorough understanding of eCommerce merchandising (forecasts, inventory
  management, open to buy, etc.), marketing (SEO, affiliates, email marketing,
  retargeting, display advertising, etc.), systems and content management
• Must be highly analytical, comfortable working with numbers and able to provide a data-driven rationale for new projects
• Capable of analyzing KPIs and making recommendations for change as they pertain to
  sales, events, promotions, outbound communications, user generated content, marketing initiatives and site performance

• Demonstrated ability to work independently as well as cross functionally with a team to execute tasks and projects and achieve desired results

• Must be organized, detail-oriented and possess strong problem solving skills

• Ability to multi-task and work in a fast-paced environment

• Advanced level proficiency in MS Office applications (proficiency in MS Excel required, familiarity with MS Access preferred)
• Understanding of the omni-channel customer view

• Must pass pre-employment background check

Working Conditions (travel, hours, environment)

This position is hourly, knowing it may include hours which exceed eight hours in a day or forty hours in a week

Physical/Sensory Requirements

Sedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time.