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Bullseye Marketplace Lead
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Minneapolis, MN Minneapolis, Minnesota |
About this job
BULLSEYE MARKETPLACE LEAD
PRIMARY FUNCTION
At Target, we have made significant investments in our proprietary digital marketing capabilities. These capabilities enable Target to deliver timely and personalized marketing messages; for our own marketing initiatives and for our partners.
One of these investments is Bullseye Marketplace. Developed within the walls of Target, Bullseye Marketplace is a curated digital media marketplace; spanning Video, Display, Mobile, Audio, and Native advertising today with expansion into TV. Bullseye curates today’s media ecosystem for Target to drive industry leading media capabilities and performance.
We have a created a strategic role that will lead inventory innovations and marketplace management for Bullseye Marketplace.
PRINCIPAL DUTIES AND RESPONSIBILITIES
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Manage publisher relationships and technical connections
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Establish a strategic and operational approach to inventory and data acquisition enabled by Bullseye Marketplace, enhancing our inventory and audience data capabilities
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Manage inventory strategy for all Bullseye Marketplace inventory inclusive of external and Target Owned and Operated Media.
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Collaborate on the innovation and integration emerging ad-tech capabilities for digital media with both external and internal partners
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Help drive the creation of in-house inventory tools partnering with Digital Media Product teams
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Manage and evolve the technical foundation of Bullseye Marketplace (SSP, PMP deals, DFP integration, DSP integrations, etc.)
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Employ in-depth understanding of ad functionality, supply and demand, and delivery mechanisms to achieve operational scale
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Partner with trading teams to collaborate on bidding strategies to utilize inventory and data most effectively to drive results
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Create business and pricing rules based on market value, inventory supply/demand
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Analyze buyer/seller behavior to identify trends and optimize publisher connections
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Drive strategy to forecast inventory availability, sell through, employing statistical analysis and modeling when needed
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Collaborate with cross functional groups including media activation, trading, media strategy, partner agencies, ad product, and finance to identify pricing and revenue opportunities
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Provide weekly, monthly, and quarterly revenue reporting to senior leadership team
REPORTING/WORKING RELATIONSHIPS
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Member of the Digital Advertising Team (Marketing Pyramid)
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Reports to: Sr. Manager, Bullseye Marketplace
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Key external constituents include: Media publishers, Supply Side and Demand Side Platforms, audience matching and distribution partners, and agency partners
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Key internal constituents include: Target Media Network, Target Media Strategy and Category Marketing, Digital Media Product Teams, Digital Advertising Team members
JOB REQUIREMENTS
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B.S. and/or B.A. (4 years)
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7+ years of experience in digital marketing
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6+ years of ad tech experience
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6+ years digital media planning and execution
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4+ years of experience effectively leading, managing and developing people
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Entrepreneurial mindset and outcome focused personality
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Track record of thinking strategically, delivering results and managing operations
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Automated media buy/sell experience (DSP/SSP/Ad Serving)
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Experience managing strategic partnerships in the technology and media spaces
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Ability to translate business needs into technical requirements
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Experience with agile product development teams
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Understanding of data acquisition and application
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Strong verbal and written communication skills
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Ability to tell a story through data; Excel and PowerPoint skills
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Strong mathematical, statistical and analytical skills
DESIRED EXPERIENCE
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Experience with demand side platform (DSP) media plan & buying or Supply Side Platforms (SSP) and yield management
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Experience across display, mobile, social and video advertising
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Experience with data driven content and creative
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Experience working across many data types and forms
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Experience with ad serving partners such as DCM
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Publisher experience a plus
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Supply side platform experience (SSP) is a plus
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