2021 Small Business Holiday Hiring: It’s Time to Hire Employees Right Away

Why Should You Start Hiring Now?

Small businesses are in a massive time crunch to start hiring employees. Major companies like Amazon, Wal-Mart, and other national corporations have already begun their holiday hiring, which means the longer you wait, the fewer top-quality employees will be available. You face a lot of competition in the marketplace, both for customers and for employees. And it’s not just large conglomerates taking all the good employees; other small businesses are also in the market for excellent workers. You need to act fast before the best workers are hired away for the holidays.

Don’t be mistaken, there is a tight labor market that requires your utmost effort to find employees. However, there are reasons to believe that quality employees are out there; you just need to find them. While there are still challenges after the COVID pandemic (which is far from over), a few roadblocks to hiring have been removed. For example, the $300 unemployment benefits ended in September, giving potential workers more incentive to enter the workforce. 

How Will Holiday Hiring Compare to Last Year? 

Do you need additional workers, or can you make it through the holidays with the staff you currently have? The answer, of course, depends on the nature of your business and your expectations for the holiday season. But there is strong evidence that your business could be extra busy this year. 

A forecast from Deloitte, an analytics and consulting firm, says that holiday retail sales are expected to grow 7% to 9% from last year. From November through January, the company predicts that retail and distribution sales will be roughly $1.28 to $1.3 trillion. With strong consumer spending, alongside customers becoming more comfortable with in-person shopping, this could be a tremendous year for retail sales. 

If you participate in e-commerce, the increases could be even larger. The firms says that e-commerce is expected to grow roughly 11% to 15% from last year. Clearly, there is a need for reliable help for the 2021 holiday season.

Simple Tips to Attract the Best Workers

Post Your Job As Soon as Possible

As we discussed earlier, other companies are in the job market and doing their best to attract top-quality workers. This means you need to post your job as soon as possible to ensure you are in front of employees before your competition hires them away.

Start now so that when potential employees begin searching for holiday work, they find your job listing and not your competitor’s.

Thorough, Honest, Enticing Job Descriptions

The job description is much like an advertisement. It needs to be honest and thorough, but it also needs to make job candidates interested in your company. It also, like an advertisement, needs to be memorable. With so many job listings, and so many options currently available, it’s essential that your job descriptions give clear and engaging reasons for why someone should work for you. 

Be thorough, describing all the potential tasks required from the job, and be honest about the challenges faced in this position. With clear job descriptions, you’ll attract the best employees to your team. 

Increased Wages and Incentives

While this may not be an option for all employers, if possible you should consider increasing wages to attract the best candidates. Of course, people look for more than just money from a job, but we’d be foolish to assume potential employees don’t prioritize high-paying jobs. 

If you can’t increase wages, try adding incentives, such as better health insurance and life insurance to your packages. A popular option is to add discounts on your goods and services, which could attract excellent employees. 

In today’s world, people value flexibility, so try to work around their schedules and list this flexibility on your job descriptions. The chance to stay long term is also attractive, so keep this in mind when creating job descriptions.

While holiday hiring can be uncertain, if you create quality job descriptions as early as possible, you’ll be well positioned to bring in excellent job candidates. 

Let Snagajob Help with Your Hiring

You deserve the best possible team members. If you need help finding quality employees, we are here to help. Snagajob has the most hourly workers looking for excellent businesses like yours! Post your job now and don’t miss out on world-class help for your small business.