The top 3 things workers want to see in job descriptions

Job descriptions are the first opportunity to connect with a candidate. The words and details businesses include can be the difference between an applicant pressing ‘apply now’ or continuing to scroll. 

And every applicant matters, especially as the already tight labor market becomes more competitive and summer hiring picks up. That’s why we surveyed job seekers about what they look for in a job description and what makes them excited to apply. 

Here’s what we learned.

1. Pay

Including the pay rate encourages applicants to apply and saves both the employer and the applicant time. Offer the details on the hourly rate so workers can quickly decide if they want to pursue your job.

You don't have to give a set dollar amount. A pay range is fine, e.g., $10 - $15 an hour.

2. Flexibility 

In today's environment where most people have to take on additional responsibilities such as assisting with home-schooling or caring for an elderly parent, flexible schedules are critical to workers. 

If you do offer flexible hours or are willing to work with employees’ schedules, make sure to include it on the job posting. 

3. Benefits 

Hourly workers, like salaried workers, care about what benefits come with the job. Most job seekers today are looking for positions that include:  

• Paid sick days

• Paid vacation 

• Healthcare 

• Professional development 

But don’t limit yourself to these.  If you can’t offer PTO or other paid benefits, think of other ways to make your employees feel valued, like free meals or commuter stipends. 

Before you post a job description, double-check this handy list of important considerations. 

Will it work on mobile?

• Make sure your post is short and concise and easily read on a mobile device. 70% of job seekers use a smartphone to look for work, so make sure you're optimized to catch those applicants. 

Do you mention job health and safety? 

• 80% of job seekers said they plan to wear a mask even if not required when working.

• Reassure applicants that you're doing everything to keep them safe—including information on safety enhancements like protective gear, sanitization, contactless services and social distancing. 

Is the language inclusive? 

A great first step is removing gendered language from your postings. This is a great way to attract all types of workers to your jobs. Take a look at your postings  and see if you can remove the following words from your postings: 

• Male or female 

• Men or women 

• He or she

• Ladies and gentlemen

If you’ve identified the above verbiage, swap in the following to describe your ideal candidate:

• Folks 

• They/them 

• All/everyone 

• People

It’s hard to get in front of talent but making a few easy adjustments to your job descriptions is a great first step.