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What Businesses Should Expect from Fourth of July 2022

The Fourth of July is coming back in full force. In 2022, more cities are hosting events, more people are traveling, and more money should be spent during a busy three-day weekend.

With a bit of preparation, your business can make the most of this important American holiday!

Fourth of July Celebrations Coming Back Strong

Over the last two years, Independence Day celebrations, at least in many areas of the country, were limited or brought to a halt. In 2020, when the country was just starting to understand the COVID pandemic, numerous cities canceled their Fourth of July events. In 2021, many areas had limited events, celebrations that were restrained compared to “typical” years.

This year, the summer celebrations are coming back strong.

St. Louis is a fine example. Traditionally, this city has hosted a massive celebration in the downtown area, highlighted by fireworks over the city’s famous Gateway Arch. In 2020, there was no event; in 2021, the event was limited. This year, the city is planning a three-day celebration climaxing with “the biggest fireworks event in the history of Fair Saint Louis.”

In Milwaukee, planned festivities include a parade, picnics, games, fireworks, and even a talent contest.

These are just two examples of cities bringing back independence day in full force.

What Does This Mean for Your Business?

We could go on, but the point is clear: if you own a business, you need to be ready for the return of Independence Day. This could mean hiring more staff, ordering enough inventory, or having specific products (patriotic items, for example) ready for customers.

Independence Day on a Monday, Expect a Large Weekend Before

This summer, the Fourth of July is on a Monday. This could make it one of the largest holidays of the year, essentially turning a single-day celebration into a three-day (or larger) weekend. It seems likely that people will be celebrating (and purchasing) from Friday through Monday.

What Does This Mean for Your Business?

You need to plan your scheduling now. If you are in the service industry, such as restaurants and hospitality, you need to start talking to staff about working this weekend so you can stay on top of the increased business. If you’re in warehousing or manufacturing, you’ll need to start working with your staff to see who needs additional time off and who may be available for extra work before and after the Fourth.

The Biggest Grilling Holiday

It should come as little surprise to learn that Independence Day is the largest holiday for grilling. According to a survey from Numerator, which profiled people’s intentions for the 2022 holidays, 63% of respondents plan on grilling or barbecuing around the Fourth of July, making it the top day in this category. Labor Day was shortly behind with 60%, as was Memorial Day (59%).

What Does This Mean for Your Business?

This little statistic could mean many different things to your business. For a grocery store, the indication is clear: you need to have plenty of grilling options available. But what about retailers? Perhaps you need to stock up on grilling-related accessories, such as aprons, spatulas, or tongs. How you respond to this information depends on the nature of your company.

Also Big for Gatherings and Travel

While the “holiday season” is seen as the time for family gatherings and travel, Independence Day takes its share. Roughly 56% of respondents plan to attend a gathering around the Fourth of July, placing it at #5 in this category. It’s also on the list for traveling, although only 12% expect to travel. (For perspective, only 15% said they expect to travel for Thanksgiving, which is seen as one of the largest travel weeks for the entire year.)

What Does This Mean for Your Business?

If your business is related to travel, or is connected in any way to the tourism industry (restaurants, convenience stores, and hotels, we’re looking at you!) you may want to prepare for an increase in business. Businesses of all types, however, should probably see if employees are traveling and make sure the schedule is filled before the busy weekend.

Find the People You Need for a Successful Independence Day

The most patriotic holiday of the year is coming soon. Is your staff ready? Visit today and find the staff members you need for a profitable, stress-free Fourth of July 2022!

Tom Quinn |
Tom (he/him) is a growth marketing manager at Snagajob helping small businesses find hourly workers.