Black Friday roundup: 6 insights and 6 tips on holiday hiring

Darrell Jones |
Darrell is Snagajob’s Manager of Content & Copywriting, where he enjoys writing and editing advice that helps workers and businesses align and succeed. His first hourly job was totally chill, bagging ice at an ice cube f-f-f-factory.

With Black Friday kicking off the season’s inevitable holiday rush, we thought it high time for a quick recap of hiring information and recommendations.

Use this timely intel to give yourself the inside track on finding and hiring top hourly workers for this year’s seasonal surge.

Naturally, our annual Holiday Hiring Report is your ultimate go-to source for all things related to seasonal staffing. But think of this as a cheat sheet for winning over holiday job seekers.

First, let’s look at 6 facts about today’s job market that are hard to ignore.

1. Inflation is driving workers back into the job market

Over 45% of hourly workers report they can no longer pay the bills, which explains why 57% are open to finding a holiday job.

2. Many are looking for a second job this holiday

To make ends meet, 35% of hourly workers are looking for an additional job (or two).

3. Recent layoffs are adding fuel to the fire

Concerned that freshly laid-off workers will pounce on open positions, job seekers are getting off the fence and applying before it’s too late to land the best jobs.

4. Job expectations have changed since the pandemic

While pay remains king, 41% of hourly job seekers are now looking for a holiday job that promises them a flexible work schedule.

5. One benefit trumps all others in 2023

With inflation eating away at paychecks, 69% of hourly workers report that a weekly payout would entice them to take a holiday job.

6. Expect to see more fresh faces at your doorstep

Some 60% of this season’s job seekers have not previously worked a holiday job, and 19% of them are under 18 years old.

So what does this mean for hiring? Here are 6 tips for successful holiday staffing.

1. Start your search for workers yesterday

A full 98% of holiday job seekers have already begun their search. Strike while the iron is hot and attract top candidates as they enter the job market.

2. Don’t skimp on benefits

While job seekers are anxious to work, there are still two available candidates for every one open job. Make sure your offering is enticing enough to win them over.

3. Create a job post that pops off the screen

Job seekers today think differently. By knowing what to include, and what to leave out, your online job post can attract 200% more applications.

4. Hire true "gig" workers doing one-off shifts

Unlike hourly workers who have a set schedule (and are paid by you), consider gig workers who pick up one-off shifts you post online.

5. Pay holiday workers what they’re worth

Having a full staff during the holiday rush is priceless. Check out what job seekers are expecting to be paid during the 2022 holiday season.

6. Think long-term hiring opportunities

Our survey found that 46% of hourly job seekers would be interested in a holiday job that promises the potential for future hire.

With this timely information in hand, and our Hourly Hiring Report nearby to supplement your decision-making, 2022 should be a successful year for hiring and your bottom line. 

Go get ‘em!

PS: For a holiday hiring 2022 deep dive into the Retail, Restaurant, Hotel & Hospitality, or Warehouse & Logistics industries, check out our four industry-specific editions. Plus there’s also our infographic with a quick snapshot of the report’s findings.